GORMLEYS DRESS UP TO FIGHT SKIN CANCER
24 June 2010
Liverpool-based charity, North West Cancer Research Fund (NWCRF) is stepping up its battle with skin cancer today and hoping Merseyside sun-worshipers will take note.
Beach combers at Crosby Beach were shown exactly how to protect themselves in the sun thanks to some cast iron examples in the form of Anthony Gormely’s Another Place statues.
Campaigners from NWCRF, Lucinda Bray and charity CEO, Anne Jackson dressed the statues in NWCRF t-shirts as part of their on-going campaign to raise awareness of skin cancer which has already seen the charity take on the banning of sunbeds in gyms across the region.
Anne Jackson, CEO, North West Cancer Research Fund said: “I think a lot of people think that because we don’t get much sun in the UK, that we’re safe from skin cancer, which simply isn’t true. The sun’s harmful rays can reach our skin even on a cloudy day, but particularly when we expose ourselves to the sun without the protection of sun screen or simply a t-shirt.
“Dressing the Another Place statues in t-shirts is a gentle reminder that by simply covering up we are fighting the battle with skin cancer – a message we’re hoping will be particularly heeded by men who are susceptible to skin cancer on their trunk area.”
North West Cancer Research Fund is one of the region’s most cost effective charities with almost 90p in every £1 donated going directly to the primary stage of cancer research into its causes of how it spreads.
The charity funds research centres across three North West sites at University of Liverpool, Bangor and Lancaster.
NWCRF is currently funding two projects researching skin cancer, the first looking at how UVA rays can lead to skin cancer and another at the metastasis of malignant melanoma or how the cancer spreads.
For more information on NWCRF and its campaign on skin cancer then please contact Lucinda Bray on 0151 709 2919
Protecting the Gormley Statues
